Lexi Tognela

Lexi Tognela is a Marketing Strategy Manager at Blackstone Global, where she leads the development and execution of strategic marketing initiatives that strengthen brand positioning and support business growth. She specializes in translating complex technical services into clear, compelling messaging that resonates with key audiences, including attorneys, developers, property managers, and insurance professionals.

In her role, Lexi manages content strategy and brand development across key platforms, including LinkedIn, Google Business, and the company website. She is responsible for developing targeted campaigns, analyzing performance metrics, and refining marketing strategies to improve visibility, engagement, and lead generation. Her work focuses on creating educational, insight-driven content that reinforces Blackstone Global’s expertise in construction defect consulting, forensic engineering, and expert witness services.

Lexi brings a strong foundation in digital marketing, social media management, and visual content creation. She has experience executing multi-channel campaigns, developing content calendars, and using data-driven insights to guide strategy and optimize performance. She is known for her attention to detail, adaptability, and ability to align marketing efforts with broader business objectives.

She holds a Bachelor of Arts in Photography from the College of Communication at Northern Arizona University, along with a minor in Advertising. Her combined creative and analytical skill set allows her to approach marketing with both strategic focus and a strong visual perspective, supporting clear communication and long-term brand growth.